Silverbird’s MBGN Pageant 2021 is sponsored by Geely Nigeria

The Silverbird Group partnered with Geely Motors as the official car sponsor of the Most Beautiful Girl in Nigeria pageant, which was proudly brought to Nigeria by Mikano International.

Geely’s partnership with MBGN – Nigeria’s leading pageant platform, where finalists automatically qualify for international pageants such as Miss World and Miss Universe – is in line with the brand’s ethos and expertise in designing cars that exemplify elegance, sophistication, and, most importantly, dependability. Geely Nigeria, in its capacity as a sponsor, enthralled the MBGN contestants for two days of unforgettable fun, beginning with a vibrant motorcade on September 12th and ending on an extra high note with some beach fun the next day, with full support from Mikano International.

The purpose of the motorcade was to show the MBGN contestants, who were chosen from across Nigeria, around the host city of Lagos, as well as to give the ladies and their Silverbird crew a firsthand look at Geely’s high-tech vehicles. The twenty-one-car convoy set out on a tour of Lagos’ suburbs, departing from Geely Nigeria’s flagship showroom on Adeola Odeku, Victoria Island, and stopping at important locations such as Silverbird’s (MBGN’s organizers) headquarters on Ahmadu Bello Way and the Eko Hotel and Suites (the venue for the crowning event) on Adetokunbo Ademola, Victoria Island. All three models in Geely Nigeria’s current lineup were represented in the convoy: the iconic Emgrand 7, the X7 Sport SUV, and the recently launched Coolray crossover SUV.

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Following a successful motorcade parade, the Geely-Mikano team treated the MBGN contestants to a day of music, games, and fun at Moist Beach Club on Victoria Island. The beach event was attended by celebrities from the entertainment industry and friends of the Geely-Mikano family, including Don Jazzy, Ayra Starr, comedian Sydney Talker, Guy Murray Bruce, President Silverbird Group, and others. The girls were divided into four teams, each representing a feature of a Geely car: safety, hi-tech, power, and design, and they participated in a volleyball tournament as part of their team activities.

Miss Abuja, Oluchi Madubuike, a certified nursing practitioner, was crowned the MBGN 2021 and also the holder of the title of Miss World Nigeria 2021 on the 18th of September at the Convention Centre, Eko Hotel and Suites, capping off the two days of fun. Ralph Haidar, the National Sales and Brand Manager, Mikano, presented the MBGN queen with the keys to a brand new Emgrand7 (Motors Division). When Haidar addressed the contestants, he reaffirmed Geely-commitment Mikano’s to women’s empowerment in Nigeria, saying, “Today you’re the most beautiful girls in Nigeria, tomorrow you’ll be the most beautiful entrepreneurs, artists, politicians, mothers of Nigeria, Africa, and the world.” He also mentioned how Geely Nigeria is proud to be associated with the Most Beautiful Girl in Nigeria platform, which is a prestigious and reputable brand that has successfully groomed young Nigerian ladies into icons of beauty and intellect, thanks to Mikano International.

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Miss World Nigeria 2021 is the newest addition to the Geely- Mikano family of celebrated members, and following the crowning event, she was accompanied by members of the Silverbird team, led by Mr Guy Murray- Bruce, to Geely’s flagship showroom in Victoria Island, Lagos, for the official handover ceremony of her stunning Geely Emgrand 7. They were all greeted warmly by the Geely-Mikano team, and after inspecting the vehicle, she exclaimed, “I love it, I can’t wait to be riding in my new car,” and expressed her gratitude to Geely-Mikano and, of course, the Silverbird Group for the “amazing opportunity.”