Pharmsavi laments social media pressure on public figures

A former Big Brother Naija contestant and health content creator, Saviour Akpan, aka Pharmsavi, has said that social media pressure is worse for public figures.

In an interview with Sunday Scoop, he said, “There is so much pressure on social media generally, and it’s even worse when one is a public figure. However, I try to stay positive and focused on the grind without getting distracted by whatever is happening on social media.

“As a professional, I have mastered the art of work-life balance. Pharmaceutical health content requires a lot of research, and this helps me to stay informed and disseminate accurate information to my audience in the most engaging way possible.”

Sharing his opinion on why some brands seem to prefer working with female reality TV stars, rather than their male counterparts, he said, “I believe it is related to audience preferences, and maybe a bit of societal factor.

“The majority of brands in Nigeria are female-inclined, so those brands always go for ladies for endorsement deals, leaving the male housemates with little or few opportunities. Thus, they have to struggle their way through. Women also tend to network easily and get more favour from people, so it’s easier for them to scale through in the industry.”

He also stated that his life had changed since he participated in BBN.

He said, “It is a huge platform that comes with so many opportunities, and I have been able to leverage that by carving out a niche for myself as a health content creator with an online community that consumes my health content. I am grateful for the platform and I look forward to exploring more collaboration and partnerships within the industry.”

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