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Four Nigerian boxers advance in Ghana

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In a display of sheer determination and skill, four Nigerian boxers have advanced to their respective next stages of the ongoing 2023 African Games in Accra, Ghana, signaling Nigeria’s strong presence in the boxing arena, According Sports Extra reports.

Three pugilists advanced to the quarter-finals while one of the Nigerian boxers progressed to the round of 16.

Joy Ojo emerged victorious in her bout against Sharua Musa Ndagire of Uganda, securing a commanding unanimous decision victory with a score of 5-0 in the women’s round of 16.

Ojo’s impressive performance propelled her to the quarter-final stage, where she is keen to showcase her prowess and determination on the boxing stage.

Meanwhile, Omole Dolapo delivered a stunning performance in the men’s 57kg category, knocking down Mohamed Farag Ahmed Kelany Ami of Egypt in the first round before securing a comprehensive unanimous decision win with a score of 5-0 in the round of 16.

In the men’s 71kg category, Ibrahim Yakubu showcased his skill and resilience by defeating Abenisem Daniel of Ethiopia in the round of 32. Yakubu’s victory demonstrates Nigeria’s depth of talent in boxing and reinforces the nation’s status as a force to be reckoned with in the sport.

Adding to Nigeria’s success, Adams Olaore secured a dominant unanimous decision win with a score of 5-0 over Alwanga Peter Abuti of Kenya in the men’s 92kg category. Olaore’s impressive performance underscores Nigeria’s commitment to excellence in boxing and sets the stage for further achievements in the competition.

As these four Nigerian boxers continue to advance in the All African Games, they carry the hopes and aspirations of their nation, representing the best of Nigerian boxing talent on the continental stage.

With other boxers yet to compete and waiting for their first bouts, Nigeria’s boxing team is charged to bring glory to the nation and leave a lasting legacy in the world of boxing.

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Delta sachet water producers on strike over production costs

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Producers of sachet water in Effurun, Jeddo and Warri in Delta State, have embarked on a three-day strike which commenced on Friday, 15th March 2024.

They claimed that the strike became imperative “as the cost of production continues to bite harder on small business owners across the country.”

This was contained in a statement signed by the coordinator of producers of sachet water in the said areas, Cletus Ebohon, which was made available to journalists in Warri on Friday.

According to the statement, the price of a bag of sachet water would now sell for N450, unlike the previous N350, with effect from Monday, March 18, 2024.

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Visiting a newborn baby

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Visiting a newborn baby is an exciting and joyous occasion for friends and family members. Among my native Esan tribe, the arrival of a newborn is greeted with dancing and the application of native white chalk around the face and limbs. It is especially noteworthy when the newborn subject is male. This is a reflection of the patrilineal society which we all adore. The rubbing of the white chalk is surely not limited to members of the extended household alone, for the grandmother often goes about the neighbourhood with some chalk in a bowl which she offers to the womenfolk to join her in rubbing it and in celebrating the safe arrival of the baby. In most cases, the sheer joy at the arrival of a new life is taken to unsafe limits when its arrival from hospital is met with a steady stream of well-wishers. Such people mean no harm, but they do not know better and so, they keep on coming. However, given the vulnerability of newborns to infections and illnesses, it is crucial to take certain precautions to ensure the health and safety of the baby. In this comprehensive guide, we will discuss the essential precautions that should be taken when visiting a newborn baby. In the following paragraphs, therefore, we will discuss how this can be done safely.

One of the most important precautions when visiting a newborn is to wash your hands thoroughly before touching the baby. Use soap and water and scrub your hands for at least 20 seconds, making sure to clean under your nails and between your fingers. Alternatively, you can use hand sanitizer with at least 60 percent alcohol if soap and water are not available. In the wake of the last two epidemics to have afflicted our region, not to mention the world, we have hopefully learned some very important lessons about how to maintain basic hygiene. In homes where there is ample supply of safe and clean potable water, which may even be piped into indoor wash hand basins, this is not a problem to enforce. In the less privileged households where these utilities are absent, it may be wise to keep a bucket of clean water at the entrance into the room where a newborn baby is being cared for. If such a bucket has a lid, then the soap for washing the hands can be stored conspicuously on such a lid. That makes access to it easy. Secondly, please avoid visiting if you are sick. If you are feeling unwell, it is best to avoid visiting a newborn baby. Often, while the baby is still in the hospital, such visits are easy to control but that is less certain once the baby is home with the parents.

Even minor illnesses like a cold or flu can be dangerous for a newborn with their developing immune system. Wait until you are fully recovered before visiting the baby. Cover your coughs and sneezes into the bend of your elbow or better still, into a piece of tissue paper or a handkerchief. This helps to prevent the spread of germs to which the baby has limited resistance. This is also true even for the clothes you put on when you are going on a visit to a newborn. Before visiting the newborn, make sure to wear clean clothes. Avoid clothes that have been worn outside or in public places for an extended period, as they may carry germs and bacteria. If you start feeling unwell during your visit, it is best to excuse yourself and leave. Inform the parents that you are not feeling well to prevent the risk of spreading any illnesses to the baby. Besides, it is important to understand that newborn babies have irregular sleep patterns and feeding schedules. Be mindful of the baby’s routine and try to schedule your visit at a time that is convenient for the parents and the baby. However, the typical newborn is usually asleep for most of the day while staying awake at night. Due to the climate of insecurity governing our country, most visits necessarily have to be in the daytime. With the modern communication tools available, potential visitors can liaise well with the parents conveniently.

It is the responsibility of the parents, especially the mother and perhaps the grandmother, to limit the number of visitors who can stay with the baby per unit time. It is essential to limit the number of visitors during the first few weeks after the baby is born. Newborns are susceptible to infections, and too many visitors can increase the risk of exposure to germs. Coordinate visits with other members of the family to ensure that there are not too many people visiting at once. Accordingly, it is important that all prospective visitors respect the parents’ wishes in this regard. Every family has different preferences when it comes to visitors and their newborn. It is therefore important to respect the parents’ wishes regarding visiting hours, length of visits, and any special instructions they may have for visitors. Always ask the parents for permission before holding the baby. Wash your hands thoroughly, as discussed in the second paragraph, before touching the baby and make sure to support the baby’s head and neck when holding them. As you look into the baby’s face, it may be tempting to give the baby a kiss; it is best to avoid doing so, especially on the face and hands. Newborns have fragile immune systems, and kissing can transfer germs and viruses that the baby may not be able to fight off.

It is equally responsible and therefore advisable, to avoid the use of strong perfumes and colognes. Such strong scents from perfumes, colognes, or lotions can be overwhelming for a newborn baby. It is best to avoid wearing strong scents when visiting a newborn to prevent any potential irritation. The same goes for wearing clothes that have been preserved at the bottom of the box with camphor, a very present danger to the red blood cell structure of any newborn baby who has got an enzyme deficiency known as G6PD (Glucose-6-Phosphate Dehydrogenase deficiency).The lack of this enzyme causes the red blood cells to get destroyed at an abnormal rate leading to severe jaundice. In this connection, it is also useful to avoid smoking before visiting a newborn. This is because smoke residue can linger on your clothes and skin, which can be harmful to the baby’s delicate respiratory system by interfering with the development of the cilia in the respiratory tract and causing undue sensitivity in later life to particular substances. If you are visiting the new parents at home, offer to help with chores or tasks to make their lives easier. Simple gestures like doing the dishes, folding laundry, or preparing a meal can be greatly appreciated.

When interacting with the newborn, be gentle and cautious. Newborn babies are delicate and require gentle handling. Avoid rough play or sudden movements that may startle or harm the baby. Above all, avoid throwing young babies up because this frightens them a lot. As they grow a bit older, this act of play that a young infant may come to like can be harmful to them as it has the effect of tossing their brains around inside the skull. Also, you should avoid bringing young children along with you on a visit to a newborn especially if they are sick or have been recently exposed to illnesses. It is best to leave them at home. Young children are more likely to carry germs and viruses that can be harmful to the baby. If you are bringing food or drinks to the new parents, make sure they are prepared and handled hygienically. Avoid consuming food or drinks near the baby to prevent any accidental spills or contamination. Therefore, apart from washing your hands, practice good hygiene by ensuring that you are clean and healthy before visiting the baby. Avoid touching your face, especially your mouth and nose, to prevent the spread of germs just as we learned to do during the covid-19 pandemic or during the Ebola virus disease outbreak before that.

Overall, you have to remember that the first few weeks after the baby is born can be overwhelming for the parents, especially when the baby in question is their first child. Therefore, you must respect their privacy and give them space if they need time to rest or bond with the baby. The above advice is not exhaustive, but it is a useful guide.

When Mary Afan sang and Tinubu preached to governors

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Last Wednesday marked the ninth Federal Executive Council meeting under President Bola Tinubu.

The last 30 to 45 minutes before the meeting resembles rush hour in the Aso Rock Villa.

Under former President Muhammadu Buhari, it was normal to see Honourable Ministers trotting through the hallway like kids running late for school. While some may clutch a voluminous folder under one arm, others prefer to drag a trolley-load of memos behind them, all hurrying to enter the Council Chamber before Baba arrives. He is never late!

For the new Baba and his team, the custom hasn’t changed much.

Before such meetings, the President may inaugurate a new board for an agency most Nigerians have never heard about, launch a new policy document, report, or even a government-related app or website.

If a one-time council member passed away recently, ministers would honour their departed colleague with a minute’s silence before the meeting commences. After all, they are all tenants in that chamber and on this earth too.

So, on Wednesday, President Tinubu swore in 17—new and returning—federal commissioners of the National Population Commission.

Although he nominated 20 of them last November, the Senate successfully screened and cleared 17 in late February. By any comparison, 17 is a large number. Therefore, it made sense when the President’s official spokesperson, Ajuri Ngelale—who emceed the ceremony—arranged the oathtaking in three batches of six, six, and five.

First, he read out the citation of each appointee, they stood to take the oath, signed the register, and proceeded for handshakes with the President. Understandably, this took time. And I did not need a wristwatch to prove it.

When some ministers started trooping out to ease themselves and guests began nodding off, I knew it was time to rock the boat. But who would dare that in such a coordinated environment?

Here comes Mary Afan, the ‘loudest’ oath-taker in the room!

As one of the three women sworn in that day, Afan—who represents Plateau State—appeared to have taken the oath to heart, because her voice pitched higher than any of her colleagues’.

“I, Mary Ishaya Afan, do solemnly swear that I will be faithful and bear true allegiance to the Federal Republic of Nigeria…to protect and defend the constitution of the Federal Republic of Nigeria.

“That in all circumstances, I will do right to all manner of people according to law. That I will not directly or indirectly communicate or reveal to any person any matter which shall be brought under my consideration or shall become known to me as commissioner, National Population Commission…so help me God!” her soprano voice rang through the room, waking those who were half asleep. Asleep, not out of boredom, but from the thermal massage of the heavy air-conditioning in the room.

As the audience took note of her pitch, muffled laughter, and side talks filtered through the chamber.

We hope and pray that her impact in the NPC rings as loud as her voice.

In the meantime, if the NPC ever needs a lead vocalist, they should go no further, as they already have one in their ranks. When they finally agree on a census date, she can garner a huge turnout with her voice.

Say, at a music concert in Plateau State, imagine the MC screaming, “Ladies and gentlemen, give it up for the euphonious Maaaaaryyyy Afaaaaaaaaaaaaan!” Then, the crowd goes wild as they queue up to be counted.

 Tinubu’s preaches over dinner

The following day, Tinubu delivered his first Ramadan sermon in office. But to let it sink, he preached it over dinner.

Steeped in history and culture, this tradition transforms dining into a diplomatic tool. Discussions over meals offer a combination of a relaxed atmosphere, relationship building, and undivided attention away from the distractions of daily life. That’s because mealtime is often conducive to engagement and allows for open, personal exchange that builds trust.

So, at about 6 pm, state governors started arriving at the Villa. For reporters, it was only normal to stand in the corridors to take a headcount of governors present and those who could not appear in person.

One after the other, they filed past the corridors alone because they had left all their convoy and security detail outside. Who do they need protection from? The President or his BATs?

Perhaps to portray the spirit of the season and provide a sense of parity, the President did not sit on the exalted loft meant for him, but amongst the governors.

After thanking his landlord, FCT Minister Nyesom Wike, for “sparing our house (the Villa) from demolition,” Tinubu said, “Since we recognise the need to build our nation together, the time for politics is over. It is now time for governance…This overlapping period (of Ramadan and Christian lent) is very valuable to our country. And we should utilise it to pray more for our country and be good to one another and our neighbours.

“We are of the same family and parents, living in the same house but sleeping in different rooms. We must cooperate and spread love among each other.”

But as the President spoke, he noticed Governor Francis Nwifuru of Ebonyi State, who didn’t seem to be eating his meal. The exchange went like this:

Tinubu: I didn’t see the Governor of Ebonyi eating at all. Ebonyi!

Nwifuru: Yes.

Tinubu: Did you eat?

Nwifuru: Yes Sir.

Tinubu: I was looking at you from here and I didn’t see the movement of your hand. Thank you for having the food. The limitation of the economy will not prevent us from sharing whatever little we have.”

When all governors converged on the Villa months ago, most reporters who were not familiar with the new state executives mistook Nwifuru for a security official. You wouldn’t blame them. Hanging a black suit on his unassuming, tall, dark and handsome frame didn’t help.

Taking the posture of a teacher looking after the quiet kid in the class, President Tinubu could be ensuring that the governor wasn’t left out. They are his first set of Iftar guests for his first Ramadan in office. He is expected to host more of such gatherings with senior government officials in the coming weeks.

In past Ramadan cycles, former President Buhari and his vice, Prof Yemi Osinbajo,  hosted lawmakers, the judiciary, members of the diplomatic corps, traditional rulers and the State House Press Corps, among others. The President might invite the press for an Iftar. Onye ma echi?

Business leaders with proven track records inspire me – Adenike Ogunlesi

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Founder and Chief Responsibility Officer of Ruff ‘n’ Tumble, Adenike Ogunlesi, tells JOSEPHINE OGUNDEJI about her life, career and other issues

Can you share a pivotal moment in your personal life that significantly influenced your journey as an entrepreneur and the founder of Ruff ‘n’ Tumble?

As a mother of three, I was faced with the challenges of finding good-quality, durable, and stylish children’s clothing locally. My personal experience inspired me to provide solutions for myself and other mothers who were facing those same challenges. The desire to solve a problem and find creative solutions for myself, as well as customers, began my entrepreneurial journey, leading me to create the brand, which has redefined and set new standards of excellence in both the children’s fashion and garment production industries.

What motivates and inspires you on a personal level, both within and outside the fashion industry?

My motivation and inspiration come from my belief that I can be, do and have anything I dream of, provided I am willing to put in the work, set clear goals, draw up a plan, and be laser-focused on the execution of my vision. That is what excites me, because the possibilities are endless. Within the fashion industry, witnessing the joy on children’s faces when they wear our brand is immensely fulfilling, but even beyond that, we have had the opportunity to set up foundations, such as the Betti-Okuboyejo Foundation supporting aspiring female fashion designers, and the I Share Cuz I Care Foundation for Children. Through this, the business leaves a lasting legacy and creates a positive impact in the world, which continually motivates me to keep going.

As a leader, how do you continue to learn and grow personally? Are there any books, mentors, or experiences that have had a profound impact on your personal development?

Continuously evolving as a leader is important to me. This begins with the concept of self-leadership, getting to know, understand, and lead oneself, then defining the type of leader one wants to become, and the habits and disciplines that enable one to be that leader. I find inspiration from business leaders all over the world who have a proven track record of achieving the things that I would like to achieve. I have always had a policy of staying open and being non-judgmental in my desire to learn. That enables me to find mentors from all walks of life who provide valuable insight to the different aspects of my life, be they spiritual leaders or business innovators. I have also learnt a lot from my own experiences; from failure to prepare adequately, poor execution, mistakes, and making emotional decisions when I should have just stepped back and had a deeper reflection. Every challenge and triumph in my entrepreneurial journey has served as an opportunity to learn and become a better version of myself. The key lies in staying open to learning from various channels, ensuring that my leadership skills remain dynamic and responsive to the ever-changing business landscape.

Can you share a personal mantra or piece of advice that has guided you through the ups and downs of entrepreneurship and life in general?

A guiding mantra for me has been, ‘Acknowledge, learn, evolve’. This encapsulates my approach to navigating the highs and lows of entrepreneurship and life. It reminds me to acknowledge challenges, learn from them, and use those experiences to evolve, both as an entrepreneur and as an individual. Embracing this mantra has been instrumental in maintaining resilience and adaptability on this journey.

How has Ruff ‘n’ Tumble evolved since its inception, and what challenges did you face in the early stages of building the brand?

The journey started humbly with my homemade pyjamas for my kids. The first and biggest challenge was overcoming myself— my prejudices, perspectives and mindset. This then empowered me and enabled me to deal with external challenges of talent recruitment and the financial hurdle of raising capital, building structure in a business, and managing customers. Over the years, we have transformed into a flourishing Pan-African brand with 16 retail outlets, over 300 employees, and a fully functional garment manufacturing facility that manufactures uniforms, as well as white labelling for the fashion industry. Our success is a testament to the resilience, vision, and disciplined execution that define the brand’s evolution.

Can you share some key principles or values that have guided your business philosophy and decision-making throughout the years?

The core principles guiding our business philosophy include integrity, service, teamwork, innovation, respect, and excellence. These values serve as the foundation for decision-making, emphasising quality, a memorable customer experience, collaborative efforts, creativity, respect, and a commitment to excellence in both products and services.

How do you stay updated on the latest trends in children’s fashion, and how does the brand incorporate these trends into its designs?

We are a brand that sets trends; we don’t just follow them. We are inspired by everything around us, including the way we live, the colours, the music, the pride in being Nigerian and global trends. We bring all of it together in a unique way, and weave it into the story of the clothes. This ensures our collections are not just stylish, but authentically resonate with the vibrant spirit of children’s fashion.

Now that people are leaving Nigeria for greener pastures abroad, what is your take on them on staying back to build Nigeria?

For those who can find the rationale, have the energy, and think creatively in a volatile environment, the building of Nigeria is not just a collective responsibility but a great opportunity. Despite the challenges, our nation is filled with immense potential and possibilities. I would encourage those considering leaving Nigeria to rather envision themselves as architects of positive change and impact. By contributing skills, ideas and efforts to the local landscape, they become integral to Nigeria’s growth. It is a collective journey, and each individual’s commitment can shape a brighter future for our beloved nation.

How do you balance creativity and functionality when designing children’s clothing, considering the unique needs and preferences of both children and parents?

Balancing creativity and functionality in designing children’s clothing is an art. I ensure our designs are not only visually appealing but also practical for the dynamic needs of both children and parents. It involves integrating vibrant colours, comfortable fabrics, and playful styles to resonate with children’s preferences. Simultaneously, we prioritise durability and ease for parents, creating a harmonious blend, where creativity meets practicality, resulting in clothing that not only looks good but stands up to the energetic nature of kids, while catering to the convenience of parents.

How does the brand engage with its community, both locally and globally, to build a strong and supportive customer base?

Connecting with our community is a heart thing. We are passionate about our customer experience journey, and we have a robust team that manages customer relationships. We aim to build trust with our customers and ensure they feel seen, heard, and taken care of.

As a founder, what leadership lessons have you learnt along the way, and how do you foster a positive company culture?

The first leadership lesson is knowing that I cannot do it alone, and I don’t want to. It is important to build strong teams that are aligned with the vision, are of good character, competent, and have the capacity to execute the vision. The teams are governed by our values, enabling us to build trust in a workplace that is positive, open to learning, and very excited about doing work that impacts Nigeria.

How did the COVID-19 pandemic affect the brand, and what strategies have you implemented to navigate through these challenging times?

COVID-19 threw us a curveball, but we turned lemons into lemonade. As fewer people were out shopping, we pivoted our factories and started manufacturing masks and PPE to support the growing demand for safety equipment. We also invested more in our digital and e-commerce capabilities. It was a rollercoaster, but we stayed agile and came out even stronger.

What advice do you have for aspiring entrepreneurs, particularly those looking to venture into the fashion industry?

Understand first that fashion is a business, and like all other businesses, you need to get clear on the brand by defining its ethos and values, working on your product offerings, identifying and defining the customer, how to get the product to them, and the impact that you want to have in the industry.

Second, look for talent that is open and willing to learn, committed, and loyal to your vision and values.

Third, get a good plan, be flexible and agile in your thinking, and take massive action. Remember that nothing happens until you move. Success is intentional. It is a result of sincere effort, smart moves, and skillful execution.

How do you incorporate your style into your everyday life, and does it influence the design choices or aesthetics of the brand?

Personal style encompasses my lifestyle, which revolves around the way I lead, the way I live, and the way I dress. The principles surrounding all those factors are less is more, treating people the way you want to be treated, and lastly, happiness is a choice, so live your best life. I love colours, and I bring these principles, with a huge splash of colour, into the design around the brand. However, as our brand evolved, it took on an identity of its own. But, at its core, we focus on giving kids a strong sense of style and individuality, which makes them happy.

Managing a successful business while maintaining a family life can be demanding. How do you ensure quality time with your family, and are there any traditions you prioritise?

Juggling a thriving business and family life demands a high level of intentionality. This means that one is deliberate about setting up structures and systems that support and enable one to harmonise all the moving parts of one’s life. Quality time with my family is a non-negotiable priority. We cherish the micro moments, such as simple conversations and shared meals, as well as the big celebrations and holidays.

How do you foster innovation within the brand, both in terms of product design and business processes?

As a fashion business and brand, innovation is at the core of everything we do. We are constantly working to improve our systems and processes, so that we better serve our customers and make our business more efficient and agile. We constantly ask the question, how do we make things better? How do we improve product design, so that it is more functional, practical, and at the same time, on trend and aligned with what the customer wants? Engaging with our community, listening to customer feedback, and staying true to our values are the human elements that make us more than a brand. It is a shared journey of creativity, growth and joy.

The COVID-19 pandemic was a test of our agility, and we successfully pivoted, turning the extreme challenges into immense opportunities.

In the competitive fashion industry, how do you maintain a unique brand identity?

In the fast-paced world of fashion, setting our brand apart is about staying true to our essence. We are not just chasing trends; we are creating them. Our designs are a vibrant reflection of daily life, music, and the fusion of our Nigerian roots with global inspiration. It is not just about appearances; it is about capturing the essence of childhood in a way that’s unmistakably unique to us.

Our brand identity is anchored on an unwavering commitment to authenticity and a genuine connection with our community. It is more than just clothing; it’s a lifestyle, a celebration of childhood, and a trusted companion on the journey of growing up. In a sea of options, we stand out as a beacon of creativity, quality, and a unique touch that resonates with families.

Can you share a challenging decision you had to make as a leader and how it ultimately contributed to the growth of the brand?

Making tough decisions is an inevitable part of leading the company, and one that stands out was when we faced a crucial point in our growth journey. It was a moment of deciding to make a significant investment in our digital and e-commerce capabilities, a move that went beyond our conventional retail approach. It was actually tough. There were uncertainties, sleepless nights, and plenty of discussions.

However, looking back, that decision turned out to be a game-changer. It wasn’t just about adapting to the digital shift; it was about staying true to our commitment to reaching families far and wide. The investment not only helped us navigate the evolving fashion landscape, but also played a vital role during unexpected challenges, such as the onset of the COVID-19 pandemic. It taught me that sometimes, the most challenging decisions are the ones that pave the way for the most significant growth. It is a reminder that growth often requires stepping out of our comfort zones and embracing change, even when it feels a bit uncomfortable at first.

What roles do sustainability and ethical practices play in the sourcing of materials and manufacturing processes for your products?

For me, sustainability and ethical practices are at the heart of our journey. It is not just about making clothes; it is about making a positive impact. When we source materials, we are not just looking for quality; we are looking for a commitment to fair labour practices and a smaller environmental footprint. It is about feeling good in what our kids wear, knowing it is made with care and respect every step of the way.

Our manufacturing processes? They’re not just about efficiency; they’re about embracing practices that make a difference. It is a journey we’re on, and we’re not perfect, but we’re learning and evolving. We believe in transparency, and in showing you the faces and stories behind our clothes. When anybody chooses our products, they are not just choosing a piece of clothing, they are choosing a piece of a bigger picture that values people, Africa, and the joy that well-made clothes bring.

How do you handle setbacks and failures, both personally and professionally, and what lessons have you learnt from them?

Handling setbacks and failures, both in my personal life and professional journey, has been a profound learning experience. Personally, setbacks have taught me resilience and the importance of adapting to life’s unpredictable nature. They are moments that invite introspection and growth, shaping me into a more resilient and understanding individual.

Professionally, setbacks are inherent on the entrepreneurial path. Every challenge encountered is an opportunity to reassess and refine our strategies. It is not about avoiding failure; it is about how we respond to it. Each setback has been a catalyst for innovation and improvement. Whether it is a shift in market dynamics or unexpected hurdles, these moments have taught me to approach challenges with a solution-oriented mindset. The key lesson is that setbacks are not indicators of inadequacy, but rather stepping stones to success. Embracing failure as a natural part of the journey has been crucial. It is about learning, adapting, and using those experiences to fuel our determination. The entrepreneurial path is a continuous learning curve, and setbacks, though challenging, are integral to the process of growth and achievements.

What do you consider to be the biggest opportunities and challenges for the fashion industry in the country?

As an entrepreneur in Nigeria, I see both significant opportunities and challenges within the fashion industry. The opportunities are vast, given the country’s rich cultural diversity and the growing appreciation for locally crafted, unique fashion. One notable opportunity lies in leveraging traditional Nigerian textiles and craftsmanship to create globally appealing and authentic designs. The global interest in African fashion presents a chance for Nigerian brands to gain international recognition, leading to possible foreign exchange earnings.

Another huge opportunity is the creation of jobs and the nurturing of young talents, through institutions that certify good quality skills, and development training that enables us to compete internationally. But, every good story has its challenges. Fashion is fast and keeps changing. To compete, the government has to see the potential of making Nigeria a global hub, by setting up policies, structures, and legal frameworks that protect the intellectual property of the players in the industry.

How do you inspire and empower your team to contribute their best to the company’s success?

Inspiring and empowering my team is at the heart of our success. I believe in fostering a culture where every team member feels valued and motivated to contribute their best. Open communication is key. I encourage team members to share their ideas, concerns and aspirations. This inclusivity creates a sense of ownership and belonging.

Recognising and celebrating achievements, both big and small, is crucial. It is about acknowledging the hard work and dedication that each team member brings to the table. I also provide opportunities for professional growth, supporting continuous learning and skill development. Empowerment comes from trust. I trust my team to make decisions and take ownership of their responsibilities. Autonomy fosters a sense of responsibility and creativity. Additionally, I ensure that the company’s vision and values are clear, so every team member understands their role in contributing to our collective success.  Ultimately, it’s about creating a positive and collaborative work environment, where everyone feels inspired, valued, and motivated to give their best for the success of the company.

Can you share a proud moment or achievement in the company’s journey that stands out to you?

One particularly proud moment that stands out to me is witnessing the growth of our brand from its humble beginnings to becoming a flourishing Pan-African presence. Starting with homemade pyjamas for my kids, the brand has evolved into a symbol of quality, style, and joy for over a million children and families globally.

The expansion journey, marked by 16 retail outlets and a team of over 300 dedicated individuals, reflects the resilience, vision, and disciplined execution that define our evolution. Seeing the brand not only thrive but also set new standards in the children’s clothing and garment production industry is a testament to the collective effort and passion of everyone involved. Every time I see a child wearing our brand with a beaming smile, I am reminded of the positive impact we have made in the lives of families. It is more than a brand; it is a journey of shared happiness and a source of immense pride for me and the entire Ruff ‘n’ Tumble family.

What role do customer feedback and market research play in shaping the direction of your product offerings?

Customer feedback and market research are invaluable compasses guiding the direction of our product offerings. We don’t just create for the sake of it; we create to meet the genuine needs and desires of our customers. Customer feedback is like a treasure trove of insights, offering us a direct line to understand what works, what could be improved, and what new adventures our customers are craving. Market research complements this by helping us stay ahead of trends, understand the evolving landscape, and anticipate the needs of our dynamic customer base. It is about being proactive, not just reactive. We’re not just creating clothing; we’re crafting experiences, and these experiences are enriched by understanding the pulse of our market.

Listening to our customers is not just a part of the process; it is the essence of our journey. Their feedback shapes our designs, influences our decisions, and ensures that every piece is not just a garment but a celebration of childhood tailored to meet the desires of our extended family.

How do you navigate the intersection of cultural influences and global trends in the design and marketing of children’s clothing?

We navigate the blend of cultural influences and global trends in children’s clothing with a simple mantra— celebrate locally and resonate globally. We draw inspiration from Nigeria’s rich culture, infusing it into our designs. Simultaneously, we stay in tune with global trends, creating a universal language of fashion.

In marketing, authenticity is key. Our campaigns celebrate the joy of childhood, transcending cultural boundaries. Whether it is a traditional Nigerian print or a globally inspired motif, every piece tells a story that connects with families worldwide. Our goal is to create a brand that feels like home, regardless of where you are in the world. It is a harmonious blend, and in that intersection of cultural richness and global trends, we find the magic that makes us truly unique.

As a female entrepreneur, have you faced any specific challenges in the business world because of your gender, and how have you overcome them?

Entrepreneurship knows no gender. I come with a fire burning in me to birth a vision. I, therefore, learnt very quickly not to play the female card, but to come to the table with good character, confidence in what I do, and the capacity to deliver on whatever I set my mind to. By consistently delivering exceptional products and services, I was able to build credibility and earn trust both in the business world and with consumers. I build my mind and skill sets, and make myself so good that I cannot be ignored. At the end of the day, everybody wants the job done. If I’m the best and I’m a woman, so be it.

Networking and mentorship played pivotal roles. Engaging with fellow entrepreneurs, both male, and female, and seeking guidance from mentors provided valuable insights and encouragement. Through those connections, I found a supportive community that understands the shared challenges of entrepreneurship.

In overcoming those challenges, the key has been resilience, authenticity, and a relentless pursuit of excellence. Every obstacle has been an opportunity to redefine expectations and contribute to the narrative of women thriving in business. It is a journey of continuous learning and breaking barriers, one that I hope inspires the next generation of female entrepreneurs.

Can you share an example of a collaboration or partnership that has been impactful for the brand?

That would be collaborating with some local government schools through the ‘I Share Cuz I Care’ foundation, where we make free school uniforms for the children. It has been impactful, purposeful and fulfilling.

How do you envision the future of the brand, and what goals do you have for the coming years?

Looking ahead, I see the brand stepping into a future filled with excitement and growth. Our goal is pretty straightforward— we want to be a go-to choice for kids’ fashion, not just in Africa but globally. Picture more smiles, more styles, and an even bigger family.

We are eyeing new horizons, reaching out to fresh markets while keeping our roots strong. And you know what’s cool? We are taking our vibrant Nigerian culture with us. We are deploying technology to take us through this journey. We keep improving the efficiency of our online store, and making it easier for people to shop from all over the world.

We are dreaming big about spreading joy, celebrating diversity, and being a part of every child’s story. Imagine a world where we are not just a brand; it is a bit of happiness in every kid’s wardrobe. That is the future we’re painting, and we are excited to see it unfold.

As a business leader, how do you prioritise diversity and inclusion within your company, both in terms of staff and product representation?

In leading the company, my focus on diversity and inclusion is not just a checkbox; it is embedded in the very fabric of our culture. We are not just making clothes; we are creating a family where everyone belongs, regardless of their background or identity.

When it comes to our team, we prioritise diversity in hiring, ensuring that our family represents a beautiful spectrum of experiences, perspectives, and talents. We are intentional about providing equal opportunities and creating an environment where everyone feels valued and heard. Product representation is another key aspect. Our designs aim to reflect the rich tapestry of global cultures, ensuring that every child can find a piece that resonates with their identity. We celebrate diversity, not just in words but in the very designs that adorn our clothing racks.

What role does technology play in the growth and development of the company, particularly in e-commerce and digital marketing?

Technology is the engine propelling our brand forward. It drives our back and front end, providing us valuable insights on customer behaviour, product, and inventory management. In our production, technology drives design, pattern making, and very sensitive and specialised equipment. We keep pushing the boundaries, being open to the growing value of technology, and the very important business intelligence that can be mined from our data.

How do you handle competition, and what strategies do you employ to stay ahead in the market?

We stay ahead with a simple playbook— stick to our strengths and be the trendsetter, not the follower. Listening to our family keeps us connected to our customers and consumers; their feedback shapes our collections, making them not just clothes but experiences. We are eternal optimists, who are open to taking risks by trying new things.

Can you share a piece of wisdom or insight that you wish you had known when you first started the company?

The biggest would be the simple words, ‘And this too shall pass’. Remember, you have the power to create the experiences that you want to have in your life, so don’t be a victim of circumstance. Things will go wrong, and when this happens, keep it all in perspective. It is only a speed bump on the journey of a lifetime. Stay focused, curious, committed and diligent. Persevere, be disciplined, believe, and trust in yourself.

In terms of corporate social responsibility, what initiatives has the brand undertaken to give back to society?

One of our proud initiatives is the Betti-Okuboyejo Foundation— a garment-making training facility that empowers over 200 youths with skills in garment-making and entrepreneurship. It is our way of contributing to skill development and creating opportunities for the younger generation. Additionally, we established the ‘I Share Cuz I Care’ Foundation, a community that promotes sharing and caring among children.

Through campaigns such as ‘Feed a Child’ and ‘Dress a Child’, we have impacted thousands of children, providing them with new school uniforms and shoes. This isn’t just about clothing, it is about nurturing a sense of dignity and confidence in the young minds of our community. This is an extension of our belief in creating a positive impact and leaving a lasting legacy.

Balancing a successful business and personal life can be challenging. How do you prioritise self-care, and maintain a work-life balance?

I prefer to use the words ‘work-life integration’, instead of work-life balance. Trying to balance business, self-care, family and other relationships can feel like too much pressure. Instead, I look at my life as a whole and think about how I can integrate and harmonise all the moving parts together to support me in showing up as the truest and highest expression of myself in service of myself, my community and those that I love. Throughout the different seasons of my life, I find this harmony and wholeness by defining, refining, and redefining the key areas of my life and ensuring my values are aligned with how I spend my time. I have also learnt to prioritise and set up support systems that enable and empower me to make choices that make me fulfilled and help me to serve.

How do you unwind?

For me, unwinding is all about being in a state of peace and tranquility. I start my day with journaling and yoga. I love gardening and sitting still in nature. I find that so peaceful. Great conversations around the dinner table with family bring me joy and remind me of what’s most important. Also, travelling and seeing the world often helps me switch off from the hustle and bustle of life.

How would you describe your childhood?

I grew up in the Government Reservation Area of Ijebu-Ode in Ogun State, so my childhood was fun, adventurous and spent mostly outdoors. From imaginative games with my brothers to our comforting family traditions, those early years instilled in me a sense of curiosity and a deep appreciation for the simple joys of life.

Are any of your kids taking after your fashion path?

My three children are expressing themselves creatively in their unique ways, and that is beautiful to see.

Mowalola is conquering the global stage with her thought-provoking fashion designs; Tiwalola is using her words as an author to empower women to be confident; and Adegboyega is a musical genius, producing some of the world’s top charting songs. There is nothing more fulfilling than witnessing them own their distinct journeys.

Nature is therapeutic (2)

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Although belated, I wish the women folk happy International Women’s Day. I have a message for women. Some years ago, news had it that American TV star, Kim Kardashian had a strict organic diet for her 16-month-old daughter, North West. The diet reportedly cuts out processed food and sugar entirely.

Kim Kardashian took this step so that North West would not grow up struggling with her weight. Kim does not joke with her looks too and she would almost go to the extreme to maintain a healthy weight especially when her pregnancies were making her add weight.

During an interview with Vogue sometimes, kim Kardashian explained, “It was this or nothing. In the weeks leading up to the Met Gala, I would wear a sauna suit twice a day, run on the treadmill, completely cut out all sugar and all carbs and just eat the cleanest veggies and protein. I didn’t starve myself, but I was so strict.”

This platform is notable for always talking about nutrition as a weapon to fight diseases. As a woman, you are in charge of the kitchen in your home. You should ensure that the family eats healthy meals. Be a role model by eating healthy yourself, serve a variety of healthy foods and snacks at all times. Kids can be difficult in situations like this, try to give them talks on benefits of eating healthy diets.

We started a discussion on nature and its therapeutic effects on our health. Let us proceed.

There is a cognitive advantage that accrues from spending time in a natural environment. I actually have a personal experience to support this.

I love roses a great deal, so, in 2011, I got a seedling of rose flower and I planted it. One day, I noticed it had started blooming, so I moved close to the plant to smell the flower and admire it. While the admiration was on, my eyes got stuck on the thorns.

That was not the first time I would see thorns on a rose flower stem but on that particular day, I was lost in thoughts and I equated the beautiful flower to life and the thorns to the challenges of life. That experience served as inspiration for the publication of my first book titled “Even roses have thorns.”  From the foregoing, it is obvious that nature can boost intellectual abilities such as thinking and reasoning.

A couple of years ago, on this column, we talked about inspirational lessons from plants for almost four weeks. Nature is a teacher too!

Dr. Marc Berman, irector of the Environmental Neuroscience Laboratory at the University of Chicago, Dr. Marc Berman, taxed subjects’ brains with a test known as the backward digit-span task, requiring them to repeat back sequences of numbers in reverse order. Then he sent them for a 50-minute walk, in either an urban setting (a town centre) or a nature setting (a park). On their return, they repeated the task. “Performance improved by about 20 per cent when participants had walked in nature but not when they had walked in an urban environment,” he says.

The brain boost from being in nature goes beyond getting answers right in a test, according to Prof Kathryn Williams, an environmental psychologist at the University of Melbourne. “Research has consistently demonstrated enhanced creativity after immersion in natural environments,” she says. One study found that a four-day hike (with no access to phones or other technology) increased participants’ creativity by 50 per cent.

Even the sounds of nature may be recuperative. Berman and colleagues found that study participants who listened to nature sounds like crickets chirping and waves crashing performed better on demanding cognitive tests than those who listened to urban sounds like traffic and the clatter of a busy café.

Trees help you de-stress. Research subjects who took forest walks (instead of walks in cities) had a 12.4 per cent decrease in cortisol – a hormone associated with stress and a 1.4 per cent decrease in blood pressure, plus a 5.8% decrease in heart rate. It is like anxiety medicine but free.

Trees help you concentrate. Study subjects who walked through the woods scored better on a proofreading test than those who rested in a chair or walked through town. The effects were so pronounced that the researchers concluded that “doses of nature might serve as a safe, inexpensive, widely accessible new tool for managing ADHD symptoms.” In other words, more trees, more focus.

Being in nature can decrease symptoms of depression. Sunlight helps synthesize vitamin D, which plays a crucial role in regulating mood and reducing symptoms of depression. Being in nature also provides a break from stress and pressures contributing to negative emotions. In addition, activities like walking or gardening offer a sense of accomplishment, sometimes providing inspirational quotes when you lack motivation. The combined benefits of going outside, natural light, and physical activity can significantly improve mental well-being.

Regarding loneliness, nature may be as suitable a companion as another human being.

Nature provides a peaceful and serene environment to support anger management, so it can reduce anger and aggression. The natural beauty of outdoor settings, such as a forest or a beach, promotes relaxation and a sense of tranquillity. Being surrounded by trees, water, and fresh air can have a soothing effect on the mind and help individuals release tension and frustration. Physical activities also serve as healthy outlets for pent-up anger and emotions.

Several factors associated with nature contribute to boosted self-esteem. One of the main reasons is that nature offers a sense of accomplishment and self-efficacy. Activities requiring energy and dedication, such as hiking, camping, or rock climbing, offer promise of success and increased confidence in self-abilities. Moreover, outdoor settings are free from societal pressures and expectations, thereby providing opportunities to explore inner self-beliefs and thoughts. Individuals can feel more connected with themselves and their surroundings, thereby fostering increased self-appreciation and self-love.

A study titled Associations between Nature Exposure and Health: A Review of the Evidence by Jimenez et al concludes that evidence from experimental studies suggested protective effects of exposure to natural environments on mental health outcomes and cognitive function.

A study titled, ‘Acute effects of walking in forest environments on cardiovascular and Metabolic parameters by Qing Li et al’ concludes that habitual walking in forest environments may lower blood pressure.

Let us see some quotes:

Nature has been for me, for as long as I remember a source of solace, inspiration, adventure, and delight; a home, a teacher, a companion.” – Lorraine Anderson

Nature holds the key to our aesthetic, intellectual, cognitive, and even spiritual satisfaction.” – EO Wilson

Walk in nature and feel the healing power of the trees.“ – Anthony William

The greener the setting, the more the relief.” – Richard Louv

Trees are always a relief, after people.” – David Mitchell

I go to nature to be soothed, healed, and have my senses put in order.” – John Burroughs

Look deep into nature, and then you will understand everything better.” – Albert Einstein

Forest environments are therapeutic landscapes.” – Unknown

 Think of being in nature as a prescription with no negative side effects that is also free. You need to try it. Your health will thank you.

Telcos, banks reroute traffic as network partially restored

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Telecommunication companies, banks, and other financial institutions have rerouted their traffic to alternative service providers following cuts to the undersea cable supplying broadband Internet connectivity to Nigeria and countries in the West African sub-region.

The damage to critical submarine cables, on Thursday, led to significant network outages, preventing banks and telcos from providing seamless communication and financial services to their customers.

The Chairman of the Association of Licensed Telecom Operators of Nigeria, Gbenga Abebayo, told Sunday According that major carriers had turned to alternative providers, rerouting traffic in an attempt to restore services.

Abebayo said while some providers had confirmed the restoration of services, others were still in the process of migration, leading to delays and congestion.

However, the chairman assured that in the next two to three days, services would be fully restored.

“A number of the landing cable operators in Nigeria have provided alternatives to the major carriers. We are aware that there is traffic routing to other providers. We are aware that services are being gradually restored. In the next couple of days, things will return to normalcy,” he said.

The ALTON chairman further explained that the process involved establishing new connections, propagation, and ensuring compatibility and reliability of the rerouted traffic.

“While some have confirmed full-service restoration, others are still in the process of migration, which naturally takes time. The traffic “highway” was temporarily closed, but it’s now reopened, and we’re witnessing a surge of users trying to resume their activities on the network,” Adebayo explained.

On Thursday, the telecom industry regulator, the Nigerian Communications Commission, in a statement by the Director, Public Affairs, Reuben Muoka, confirmed that the undersea cable cuts disrupted data and voice services along the West African coast.

The affected operators, including West African Cable System and African Coast to Europe, along with SAT3 and MainOne, experienced downtime.

The regulator attributed the disruptions to incidents in Cote d’Ivoire and Senegal, resulting in subsequent disruptions in Portugal.

According to the NCC, similar challenges along other undersea cable routes, such as Seacom, Europe India Gateway, and Asia-Africa-Europe 1, also experienced cuts.

Sunday According gathered that telecom engineers had been dispatched to the points of the cuts between Senegal and Cote d’Ivoire to quickly fix the fibre optic cables coming from Europe and restore services.

Of all the big industry operators, MTN Nigeria was the most affected by the network disruption, as it has the highest number of subscribers to its voice and data services.

A high-ranking source told Sunday According that the operator was committed to resolving the issue and restoring normalcy to services as soon as possible, but could not provide a duration for service restoration.

The source said that the fact that subscribers were still able to use the Internet, although not fully, meant there was a redundancy in place, which simply meant the operator rerouted elsewhere.

At present, MTN can confirm a cable cut at a depth of approximately 3,000 meters, likely caused by a geological event such as a landslide, the source disclosed.

The source explained that while a cable cut disrupted the transfer of calls and data, the fact that some users remained connected underscored the effectiveness of those redundancy measures.

“Partnerships among cable companies ensure redundancy within the network, allowing for swift activation of alternative routes when such incidents occur.

“This incident has also impacted three other subsea cable systems in the area. Repair efforts are underway, with a cable ship mobilised for joint repair operations.

“MTN is actively addressing the situation to minimise any impact on our customers. In events like this, redundancy measures play a crucial role,” the source said.

The telco also confirmed, through a statement obtained by Sunday According on Saturday, that it was working with partners to repair and restore the network.

“MTN would like to assure you that we are working with our partners to repair without delay disruptions to network services resulting from damaged underwater digital communication cables along the West Coast of Africa.

“We are also working to quickly mitigate the impact of the damage by rerouting traffic. We have already made progress in restoring service in some affected areas and remain committed to achieving full recovery as expeditiously as possible.

“Recognising the critical importance of network reliability, we work to continuously strengthen our infrastructure to mitigate future disruptions. We sincerely appreciate your understanding and patience during this period,” the operator said.

MainOne, a key Internet provider for Nigerian banks, also suffered a significant fibre cut, leading to outages that left some Nigerian banks offline, preventing customers from accessing banking apps or using USSD services.

The service provider revealed on Friday that the repair process for its damaged submarine cable could take up to five weeks.

The company does not only support commercial and microfinance institutions with connectivity and hybrid cloud solutions, it also provides services to major telecom operators, ISPs, government agencies, small to large enterprises, and educational institutions.

Preliminary investigations conducted by the company attributed the fault to an external incident, resulting in a cut along the West African coast, offshore Cote d’Ivoire, in the Atlantic Ocean.

MainOne has reassured its customers of its dedicated efforts to expedite the repair process and promptly restore network connectivity.

Part of its statement read, “We have a maintenance agreement with Atlantic Cable Maintenance and Repair to provide repair services for the submarine cable. First, identify and assign a vessel. the vessel has to retrieve the necessary spares required for repair; and then sail to the fault location to conduct the repair work.

“This process might take one-two weeks for repairs, while about two to three weeks of transit time may be required for the vessel to pick up the spares and travel from Europe to West Africa once the vessel is mobilised,” MainOne noted in a statement.

Banks

Sources at the banks confirmed that traffic diversion was ongoing in a move to ensure that financial services remained operational, amidst disruptions caused by undersea cable damage.

The President of the Association of Senior Staff of Banks, Insurance, and Financial Institutions, Olusoji Oluwole told Sunday According that banks had diverted their services to providers that were not completely impacted by MainOne.

He said the institutions were currently working to forestall downtime next week.

Although the ASSBIFI president admitted that customers might experience Internet downtime due to heavy traffic, he assured that banks will ensure that basic services are maintained for the benefit of customers.

“Of course, we know what has happened to MainOne being the major backbone of our Internet services in Nigeria and across the region.

“However, I am aware that some services were not fully dependent on MainOne all through the week, and right now, as we are talking, a lot of institutions are working towards diverting their services to providers that are not totally impacted by MainOne.

“It is not unlikely that we will not get optimal services, but they should be better, unlike the failure we experienced in the last couple of days. We have to consider the fact that there will be a lot of pressure on the service providers that are not totally dependent on MainOne.

Oluwole further stated that the issue was a serious indicator for officials in charge of communications in the government and private sectors to step up their game on not being totally dependent on one source for Internet services.

Saturday According had reported on Friday that spokespersons for different banks said the disruption caused to telecom services by the undersea cable cuts had a significant impact on their operations.

The spokesman for a Pan-African bank, who spoke on condition of anonymity, said, “All the systems are down, but there seemed to be some improvements today (Friday), compared to yesterday (Thursday).

“We hear that the telecom operators have resorted to their backup systems to back up critical services. Our systems are up but slow. The financial risk is so huge; money is being lost, and we don’t even know how much it will be until services are fully restored.”

The spokesman added that this development required that stakeholders and governments on the African continent take a critical look at the tech infrastructure in Africa and chart a new way forward.

In another interview with the President, Association of Corporate and Marketing Communications Professionals in Nigerian Banks, Rasheed Bolarinwa, he maintained that customers had nothing to worry about, as efforts were underway to restore everything to normalcy.

Bolarinwa said, “Customers have nothing to worry about as bank services have been substantially restored since Friday. At 16.28 hours before I responded to you, I carried out a transaction on the platform without any hitch.

Glo not affected

The management of Globacom, a leading telecommunications company in Nigeria, has said its Glo 1 network, was unaffected by the cut.

Glo 1, according to a statement from the company’s media team, was untouched by the damage and was still running as usual.

“Glo 1, powered financial institutions, Internet service providers, and data consumers have all carried on with business as usual.

“Industry observers are of the view that Glo 1 International Submarine Cable’s resilient construction and durability are the reasons the damage did not compromise the cable,” the statement added.

Businesses stranded

Sunday According reports that Small businesses in Nigeria that depended on online network provision to run were feeling the brunt of the undersea cable cut that had slowed down network and Internet access across the country.

Several entrepreneurs, ranging from online business vendors, restaurateurs, clothiers, and other service providers, who spoke to our correspondent, lamented that the slow network had affected their businesses badly.

Most of them said they had to pause operations for a while because transactions that were conducted via the Internet and other network channels no longer went through as and when they should.

A cloth maker and Chief Executive Officer, The Tailor’s Workshop, Ruth Alimi, said her customers could not make mobile money transfers or even view her catalogue using her Dropbox links.

“To complete a transaction that should take nothing less than 15 minutes now takes the entire day. I had to walk to a bank’s Automated Teller Machine to carry out a transaction because the mobile app, Internet banking, and USSD options were not functioning.

“I reached out to the customer care service lines and they were also having the same issues processing their transactions. It is just a terrible situation,” she said.

An e-hailing driver, Mr Wisdom Okoroafor, said he had been having issues connecting to the e-hailing apps, where he could find passengers.

Kelvin Ajuzie’s penchant for solution-driven innovations

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It has often been said that entrepreneurship, especially in the area of information technology, is one of the most important ways of developing a nation in the digital era.

Kelvin Ajuzie, a businessman and the Chief Executive Officer of Bigshipment Global Limited, is obviously one man who belongs to that school of thought as he recently launched an innovative mobile application, which, he said, would revolutionise the shipping industry.

Over the years, Ajuzie has shown that he is keen on leveraging technology to enhance business interactions and simplify shipping processes for both customers and business owners.

Named the Bigshipment app, Ajuzie noted that it is designed to be user-friendly, offering a wide range of services to streamline shipping for customers and businesses.

In a statement sent to Society Plus, the entrepreneur stated that the app was positioned as an all-in-one shipping solution, demonstrating the company’s commitment to expanding its customer base and delivering seamless services.

He added, “Shipping has never been easier, so I want people to get ready to experience convenience like never before.”

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Sensitisation workshop on Nigerian investment certification program for states in Ekiti state

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With its primary objectives to support state’s quest to promote, attract and manage investments , the Nigerian investment certification programme for states NICPS has held a three day workshop on property and marketing standards in Ekiti state

The programme was designed to train relevant MDAs in building their capacity as well as development of smart marketing brochure and websites that will attract massive investments into the state
Declaring the workshop open, His Excellency Biodun Oyebanji represented by the Secretary to the state government , Doctor Habibat Adubiaro said the training of relevant stakeholders in investment drive is timely and could not have come at a better time when the country is meticulously looking at alternative sources of income generation
She said the Biodun Oyebanji led administration is creating a vibrant investment landscape that would attract businesses, generate jobs and improve the lives of all Ekiti residents

The training which became relevant in line with the Federal government’s drive to boost revenue through investments is set to make Ekiti state an investment friendly state

Giving an overview of the objectives of the workshop and what stakeholders are expected to do that would benefit the state on improving the investment climate and potential , the consultants said the NICPS initiative aims to strengthen Ekiti’s investment promotion infrastructure and equip the state with needed capacity to put together the information required by investors to make informed investment decisions with regard to location

The consultants trained the participants how to provide adequate and timely information on available resources , infrastructure , economic viability and other adequate information that investors may require to shape their decisions while investing
Topics treated include , improving the investment environment to attract direct investments into the state by Mr John Oseji , Objectives and aims of the NICPS , Review of the standards tools and template by Adewale Adegoke .And , NICPS standards and components , understanding GIS and its application in the property standard by Adejumobi Fashola
And with this workshop, Ekiti state is poised to unlock its vast potentials by improving the investment environment to attract direct investments into the state
The participants are also confident that by working together with relevant authorities , they are ready to diversify the economy through promotion of industrialisation , trade and commerce , to fight poverty , hunger and unemployment
The Nigerian investment promotion commission is partnering with the United Nations Development Programme UNDP , under its Integrated National Financing framework phase two project , with the support of the European Union to execute the continuous implementation of the Nigerian investment certification programme for states , of which Ekiti state is one of the beneficiaries
Economically , Ekiti state is partially based around agriculture , mainly in yam , rice , cocoa and cassava crops while key minor industries are logging and tourism
Ekiti has the highest number of Ph.Ds per capital in Nigeria , demonstrating a commitment to education and knowledge
The state is a hidden gem for ecotourism , featuring breathtaking attractions such as Ikogosi warm springs resort , Arinta waterfalls , Olosunta hills and Ise-Ekiti Museum among others
This EU supported partnership aims to create investment environment , stimulate job creation and strategically advance sustainable development goals

Parents should share experiences with their children — Patience Osinaike

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An early childhood educator, Patience Osinaike, speaks to NAOMI CHIMA about protecting children and ensuring their proper upbringing

Tell us about your family, and the impact your upbringing has had on your career.

Growing up for me was quite eventful, because of the challenges that affected my family at some point. My parents were in the military, and we were often changing locations. We struggled really hard to get by, and look for suitable housing. But most times, we only got uncompleted apartments, vacant spaces right in front of offices, or abandoned houses where we spent days.

In spite of all that, self-discipline and the desire to get formal and informal education have strongly influenced my career choices over the years. The values instilled in me by my family have also shaped the way I approach my work, and relationships.

What are your educational qualifications?

I had my elementary education in schools located in Ilesha, Osun State; and Alagbado, Lagos State. For my secondary education, I attended Talent Link Comprehensive College, Lagos.

Some years after completing my secondary education, I took a course called ‘Basic Certificate in Early Childhood Education and Care Management’ at St. Augustine Institute, Lagos. After that, I bagged a Bachelor’s degree in Early Childhood Education from the University of Lagos.

In civic engagements, child protectiion, special education, swimming and others areas.

What inspired you to venture into child education, and how would you sum up your experience so far?

While growing up, I observed the troubles young children faced in our communities. I had my fair share of those as well, because my family was always moving from one place to another, and that had a certain influence on my view of life in general. Along the line, I realised that it was important for parents to be more intentional about the social environment they expose their children to, regardless of social and economic backgrounds. That understanding shaped my work in education and community engagement, to educate everyone who had access to children, either as parents, teachers, guardians or carers to be more self-aware about the environment of the child. That is what I communicate with my work at every opportunity.

Tell us about the Early Years Learning initiative.

It is a global community that supports teachers, parents, and carers in raising children who will develop holistically in a safe, caring, and supportive environment through the adoption of age-appropriate curriculum development, inclusive education strategies and implementation. There will also be effective learning and teaching practices. Over the years, we have been able to reach out to participants, including teachers and parents in places like Zambia, Malawi, Liberia, United Kingdom, Ghana and Uganda. We did that through designated community programmes advocating for the rights and safety of every child in the home, school and public places. That has been done through active media engagement and continuous advocacy, online and offline expert training sessions, community outreaches, teacher mentoring sessions, and specialised training programmes for schools and parent groups.

What are some of the activities your foundation has carried out in the area of empowering women and children?

We have focused more on children, parents, and teachers through continuous training programmes, expert learning sessions, webinars, conferences, and educational support programmes aimed at improving best practices. We also get involved in community partnership activities that foster knowledge sharing, collaboration and community-based child protection initiatives. Through that, we have trained over 10,000 participants.

In the long term, we aim to do more to provide access to early childhood education programmes and empowerment programmes for women and children in underserved communities.

What are the most challenging issues children face in Nigeria that the government should address?

One of the most challenging issues that children face in Nigeria is access to quality early childhood education. Many children lack access to proper schooling from the foundation stage, resulting in low literacy rates and limited opportunities.

From birth to five years is a formative period that should not be taken lightly. Young children need all the care and opportunities they can get to develop holistically.

Child poverty is another significant concern, with a large number of children living in poverty. Child labour and exploitation are prevalent issues as well, because many children are forced into hazardous work conditions.

Furthermore, inadequate healthcare services and high child mortality rates pose a significant challenge. These issues are numerous, and with adverse exposure to these challenges, children are consistently faced with safeguarding and protection issues.

From your perspective, what are the common mistakes Nigerians make when it comes to parenting?

There are quite a number of them, but I will start with poor communication strategies in lots of homes. Many parents struggle with embracing open and effective communication with their children, which often leads to misunderstandings and strained relationships.

There is also a lack of emotional intelligence. Some parents don’t know the importance of nurturing the emotions of their children, and would rather discard how they feel. Oftentimes, in some homes, the children are made to understand that they don’t have a say about any subject matter, and won’t be given opportunities for self-expression.

Also, there is a need for more emphasis on positive discipline techniques that promote healthy behaviour management, and teach children valuable life skills.

The last one has to do with parental education. There is a lack of consistent, accessible, and comprehensive parental education programmes that provide guidance on various aspects of child development, including mental health, sexuality, and digital literacy.

What advice do you have for parents on how to safeguard their children in these times?

As a parent, the first step to safeguarding one’s children as a parent is to know them, appreciate them, and understand how best they love to communicate their thoughts, feelings, concerns, and experiences. When one has this figured out intentionally with consistent efforts, it will pave the way for effective safeguarding practices and knowledge sharing. One has to be deliberate about fostering open and honest communication with one’s children without fear of judgment.

Second, you have to be clear about setting boundaries regarding their safety, responsible Internet use, and interaction with others. Teach them about personal space, privacy, and the importance of saying ‘no’ when they feel uncomfortable. It is important that you educate your children about consent, and their rights over their own bodies. Teach them to recognise inappropriate behaviour and empower them to speak up if they encounter it. Start early, using age-appropriate strategies, and use the right words to describe their private parts. Make sure they understand what constitutes inappropriate behavior, and who they can turn to for help.

Balancing a successful career and personal life can be challenging. How do you prioritise self-care and maintain a work-life balance?

Finding a balance between being a full-time classroom teacher and being an active contributor in the education space, community volunteering, and personal life can indeed be challenging. However, I don’t joke with self-care by setting clear boundaries between my work and personal life. With work, I delegate tasks when possible, practise effective time management, and learn to say no when necessary. I deliberately allocate specific days and times for relaxation, hobbies, and spending quality time with loved ones. For instance, I go swimming for about two hours on weekdays after work, and swim for about eight hours over the weekend to relax and stretch my muscles. I watch movies, enjoy quality sleep and listen to good music that calm the soul as well.

Also, I don’t take my medical checkups for granted. I take my supplements, and practice self-reflection daily before bedtime.