Farmers are using radio to increase their access to financing

The main topics of discussion at the upcoming episode of Nigerian Farmers Radio, the Pan-Nigeria agribusiness-related radio program launched by Sterling Bank in conjunction with Mastercard Foundation, will be increased access to finance and improvements in farming.

The initiative is designed to guarantee that farmers who operate in distant areas don’t lose out on new chances like the Sterling Women and Youths in Agriculture Finance single-digit interest rate (SWAY AgFin). The solution was created and provided in collaboration with the Mastercard Foundation to assist boost agriculture output and profitability by providing much-needed cash to businesses.

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The radio show would include topics such as product-to-region mapping and the advantages of the whole agriculture value chain, and would be broadcast in major Nigerian languages, including Pidgin, to address the requirements of a varied population.

Abubakar Suleiman, the Chief Executive Officer of Sterling Bank, stated that radio remains the most effective communication medium for reaching out to rural agricultural areas.

“Our strategy for 2021 will be to analyze region-specific value chains in order to maximize effect, the value of an investment, and provide solutions suited to the region’s most active and valued produces,” he added.