Lagos-based radio station targets Gen Z audience

A recently launched radio station, Jusmen 105.7 FM, has said it is targeting Generation Z audience as well as millennial and Generation X populations.

A Thursday statement said the station in three months since its official launch, “has emerged as a refreshing and exciting voice on the Lagos radio landscape while capturing the hearts and minds of an audience which spans across Generation X, Millennials, and Generation Z in a city pulsating with energy and a youthful spirit.”

The statement described the station, based in Oriental Hotel on Victoria Island, as more than just a radio station, but “an escape destination for the mind.”

“With its unique blend of today’s hottest tracks and yesterday’s timeless hits in Afrobeats, R&B, and Hip Hop, the station has carved a niche for itself in the Lagos competitive radio market,” it added.

“Our goal is to create a platform where our listeners feel connected to the music, to each other, and to the city,” said Jonathan Lyamgohn, also known as King-James. “We believe that music is a universal language, and we want to use it to bring people together.”

“Beyond its captivating content, Jusmen 105.7 FM is committed to delivering exceptional value to its commercial partners. The station prides itself on its creative approach to advertising, ensuring maximum impact and return on investment,” the statement said.

“We understand the importance of a strong partnership with our advertisers,” said King-James. “Our goal is to help them achieve their objectives while providing our listeners with engaging and relevant content that is relevant to them and their respective touch points throughout the day.”